EBQ

EBQ • 5th December 2024

5 Steps on How to Build a Successful Sales Pipeline

If you have been wondering how to build a successful sales pipeline, you’re in the right place. A sales pipeline tracks the progress of leads and new opportunities throughout the stages of your revenue cycle. You can see when a prospect has entered your system all the way down to when the lead closes a deal. In this post, we will walk you through the 5 essential steps to building a successful sales pipeline. When you begin to grow your pipeline, you’ll notice more sales-qualified leads coming in...

EBQ • 25th July 2024

Trade Show Follow-Up: Emails and Call Scripts to Better Conversations - EBQ

The trade show is over. Now what? Assuming you had properly prepared for the event beforehand, you’ll want to start sending trade show follow-up emails and make phone calls immediately afterward.But how do you contact these leads without adding friction? In this post, we’ll discuss



Therefore, these leads are often more qualified, needing fewer touches and follow-up attempts to convert. Of course, this heavily depends on how well you have prepared for the trade sho...

EBQ • 14th May 2024

Types of Outsourced B2B Lead Generation Services and How to Choose One - EBQ

With so many outsourced B2B lead generation services available on the market, it can be understandably difficult to determine which one is right for your organization. In this article, we will help you choose the right lead-generation service that will effectively build brand awareness, boost the top of your funnel, and increase your revenue.You should base the service you choose on the specific needs of your organization. How qualified do your leads need to be? What gaps, if any, are there in y...

EBQ • 29th November 2022

How to Hire and Build a High-Performance SDR Team

Hiring and building a high-performance SDR team offers a variety of benefits. SDRs cold call, follow up with warm leads, research prospects, and qualify potential buyers. This allows your sales reps to focus on closing deals with more qualified leads.What can you do to ensure you create an SDR team that effectively handles all of these responsibilities? In this post, we will cover:



Before you begin hiring and training your SDRs, you first need to figure out the st...

EBQ • 15th November 2022

The 8 Best Cold Email Templates for B2B Sales Prospecting (with Best Practices) - EBQ

Your reps can’t write a lackluster cold email and expect to hear back from their prospects. Cold sales emails need a human touch that will leave your potential customers wanting to learn more about your solution.There is no cold email template with a perfect success rate. With that in mind, you can still find success with an effective cold approach. To help your reps get their foot in the door, we’re sharing 8 of our best cold email templates, each with a different approach to connecting with pr...

EBQ • 28th September 2022

Key Strategies to Reduce SDR Team Attrition and Keep Reps Motivated - EBQ

Many companies have experienced losing an SDR or two much sooner than they anticipated. Your SDR attrition rate is the rate at which sales development reps are leaving your company. Sadly, it’s no secret that the turnover rate for SDRs can be much higher than other roles.But, why are your SDRs leaving their jobs much quicker than other team members, and what effect does it have on your business?By reading this post, you will gain valuable strategies that can be implemented to help decrease SDR t...

EBQ • 7th September 2022

How SDR-as-a-Service Lowers the Cost of Qualified B2B Leads

In a time of uncertainty, businesses everywhere are looking for both cost-reducing and revenue-generating solutions. As a B2B company, you might be putting a lot of resources into your sales methods and tools — especially around lead generation — to build your initial pipeline. It’s understandable why you might spend plenty of time, money, and resources on your sales development efforts. An SDR team juggles a lot of important responsibilities to increase sales for your business — such as convert...

EBQ • 17th August 2022

The Ultimate Guide to B2B Customer Service Strategy

Welcome to the Ultimate Guide to B2B Customer Service Strategy! Our goal is to cover everything you need to know for your customer care services to thrive. Even if you already have a customer service strategy in place, there is still something you could learn from this guide to improve your processes.In this guide, we will discuss:



B2B customer service is assisting another business with the product or service they purchased through you. However, it’s also going ab...

EBQ • 29th April 2022

The Essential Checklist for Salesforce Implementation - EBQ

In this day and age of automation, you want to make sure you’re getting the best results from your CRM platform. Which means it’s time to join the other 150,000+ businesses that use Salesforce.So many businesses enjoy using Salesforce because it helps them create solutions for all of their sales, marketing, and service needs.If you’re preparing to implement Salesforce but aren’t sure where to start, this post will break down the steps for implementation for you. Before we jump in, here is why yo...

EBQ • 4th March 2022

Training Employees to Use Salesforce - EBQ

Training employees to use Salesforce involves teaching your users how to use the CRM to complete their day-to-day work. Once your employees are comfortable with Salesforce, then managing your customer relationships will become that much easier. If you haven’t done any Salesforce training, where do you start? There are 3 components that make a great Salesforce training program:



Role-based training puts the training in the context of a specific role and what it take...

EBQ • 12th January 2022

Best Practices for Effective Email Marketing Design

Effective email marketing design helps you engage your audience in a quick manner and increases your click-through rates. On average, people spend 10-12 seconds reading an email. Without effective email marketing design, your email may get sent to trash, your contacts may click the back button before reading it, or they may think of you as spam. Especially if you’re targeting B2B buyers, it is important to ensure the design of your email will keep your readers interested. Remember, you aren’t th...